One of the advantages of using internal links is that the anchor text may match the content exactly. So, they’re pretty straightforward to create and you don’t have to rely on other third-party websites. This can also help to improve your bounce rate (and by improve we mean lower, but more about this later). While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site.
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Unfortunately, building high-quality backlinks is one of the most challenging parts of SEO. You have to create something worthy of earning backlinks, then convince people to link to you. Here, SEO Anomaly it’s suggesting that we internally link the phrase “content marketing strategy” in our list of content marketing tools. For example, all the top-ranking pages for “pancake recipe” are blog posts with recipes.
Use catchy, keyword-optimized title tags and meta descriptions. Above all, make sure your content matches search intent and is helpful to users. How hard it will be for your small business website to establish brand presence via Google search depends on several factors. For example, new websites are at a disadvantage compared to older URLs (but that doesn’t mean that young websites can’t rank). Choosing keywords with decent search volume and low competition will be easier to rank for, and sites that publish frequently tend to move up in Google rankings more quickly.
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- This part is easier to do after choosing a niche, when you have a better understanding of who your ideal visitor or customer is and what they’re looking for.
- However, according to the pages in our analysis, page size can’t be tied to rankings.
- Continually track and refine your SEO strategy to stay ahead of competitors.
- By conducting a thorough SERP analysis, you can gain valuable insights into ranking high on Google.
- Ensure your business is listed in local directories and that your citations are consistent across the web.
- For transactional queries, offer clear calls-to-action and product details.
Then you will have a list of keywords that your site ranks for, but DOESN’T appear in the AI Overview. Google is essentially combining Gemini with other Google systems, such as Google Knowledge Graph and the Google search ranking algorithm, to provide summarised answers to users. If you have data, stories, or design that no one else has, it makes acquiring links an easier sell to other websites.
Focus on on-page SEO
Among the most popular ones are SE Ranking Rank Tracker, SEO PowerSuite, and Spy SERP. However, once you’re on the first page, using the exact keyword in your title doesn’t appear to help you climb the rankings. That’s where other factors (like backlinks, user experience signals and Domain Authority) appear to play a large role. While building backlinks is essential, it’s equally important to monitor the quality of those links. Some low-quality or spammy websites may link back to yours without your knowledge, which could harm your website’s rankings.
