Use catchy, keyword-optimized title tags and meta descriptions. Above all, make sure your content matches search intent and is helpful to users. How hard it will be for your small business website to establish brand presence via Google search depends on several factors. For example, new websites are at a disadvantage compared to older URLs (but that doesn’t mean that young websites can’t rank). Choosing keywords with decent search volume and low competition will be easier to rank for, and sites that publish frequently tend to move up in Google rankings more quickly.
- We won’t cover each element in detail here, but earning as many clicks as possible by optimizing these elements will go a long way.
- The more active and engaged you are with your reviews, the more trust you build with both Google and potential customers.
- For example, all the top-ranking pages for “pancake recipe” are blog posts with recipes.
The first core tenant of smart on-page SEO is that you need to thoughtfully use the keywords (search terms) that your readers would use when searching for your content. This helps new readers know that they’re in the right place and it also helps search engines to rank your content for those search terms. For example, high-quality content leads to more backlinks which boost your credibility. Improving your page speed can also lower your bounce rate which shows to Google that people are trusting your site.
Post to your Google Business Profile
Use Google Posts to announce sales, events, or quick updates. Each post typically stays visible for a week or so and gives people a reason to engage with your listing. Your application will get reviewed and approved, and you’ll get an email notification. To rank on Google Maps, you have to be present on Google Maps. So you need to go to Google Maps and type your business name into the search bar.
Using Google PMax To Maximize Ad Performance
You can tell if your site is already using SEO Anomaly HTTPS by checking the loading bar in your browser. To do this, search Site Audit’s Page Explorer for the topic you are searching for. Internal links also help Google understand what a page is about. Unless the keyword you’re targeting is unusually long, using that as the slug is the best way to do this.
Google Maps SEO isn’t a set-it-and-forget-it process — ongoing tracking and adjustments are essential to stay ahead of competitors and maintain strong visibility. Regularly monitoring your performance helps you identify what’s working and where improvements are needed. The Q&A section on your GBP allows potential customers to ask questions about your business directly in search results. Once those questions are asked, you or other customers are free to answer those questions. If multiple competitors are using a category you haven’t added, it may be worth including to expand the pool of people seeing your business online. The higher your business ranks, the more likely customers are to find and choose you.
