Which is why giving Google what it wants is the foundation of any good SEO strategy. Second, I looked at what was already ranking on the first page. Thanks largely to RankBrain, Google can figure out if your site is a good fit for a specific keyword. It’ll provide you with an overview of your top pages to optimize. And give you insights into your potential traffic gains if you make the right changes.
Encourage Customer Reviews and Respond Promptly
With Search Console, you can see an overview of your total performance while analyzing keywords and pages individually. Gaining high-quality links is challenging, but you can take plenty of effective approaches. Backlinks from high-quality and authoritative sites are more valuable than small, unpopular ones. Backlinks essentially serve as a mark of approval from one website to another. When a website links to your website, it signals to Google that the other site thinks highly of your content and is thus willing to link to it. Once you have identified keyword opportunities for featured snippets, you’ll have to optimize your content and on-page SEO to improve your chances of earning the placement.
Keyword integration primarily happens on your website, so make sure your site is built for SEO. You could have the most stellar keyword integration in the world, but it wouldn’t make much difference if your website were poorly designed. A lot goes into good web design, but a quick rule of thumb is to structure everything in a way that will attract users and make them want to stay.
Conditional formatting is flexible, allowing you to apply various colors and styles to your SEO Anomaly cells. Feel free to experiment with different formats to find a look that suits your data and preferences. With a bit of creativity, you can turn a dull spreadsheet into an engaging visual tool.
Optional Step: Create Timer-Based Google Forms With Extendedforms
From the previous point, you can see that mobile plays a very important role. From load speed to UX, you need to develop a site and content with mobile in mind. If you are thinking about how to rank on Google higher than rivals, you need to count backlinks. First of all, let’s figure out why Google ranks content at all. So, the goal is to provide people something useful and a solution for their query.
Getting your website to rank well in Google, and other search engines, is called “search engine optimization” (SEO), and we’ll be covering the basics you need to know below. Of course, most blogs find that they get a lot of their traffic from search engines. Therefore, you want your blog to show up when someone searches for the type of information or content you offer. Even if you expect your traffic to come from sources other than search engines – like an email list, social media pages, or word of mouth – Google’s still important. When I first started blogging, I couldn’t afford fancy tools.
- We found no correlation between page loading speed (as measured by Alexa) and first page Google rankings.
- That’s more views than the countless video embeds on our blog have sent us, which currently gets over 250,000 organic visits per month.
- By offering the most relevant and useful results within the shortest time possible.
- It’s normal for websites to have some broken links, and Google doesn’t inherently consider 404 errors (the error code for a page not found) problematic.
All of these factors could slow them down when trying to get to the relevant content – and therefore they might not even engage with your page. And in turn, this might tell Google that you’re not one of the relevant results for this target keyword. Because of this, you want your mobile version to be well-optimized, even if the desktop version of your site isn’t at optimal performance. Both the minor and bigger changes affect which websites appear at what positions in Google’s search result pages. However, the bigger updates usually change rankings more drastically and last for longer. If you happen to lose your rankings throughout a Google update, the SEO process afterward usually consists of recovering them.
If keeping a close eye on local search results, including map pack positions, is important to you, this tool is a strong option. Look into keyword SERP analysis to determine what competitors are ranking for the same terms. Pay attention to important keyword metrics such as CTR (Click-Through Rate) and average position to gauge performance more effectively. Google Search Console is an indispensable tool for monitoring your website’s presence in Google Search results. You can track keyword performance, page indexing, and discover any issues affecting your site’s visibility.
SERanking is another suite of SEO tools that features a robust keyword ranking tracker. After you have added your keywords, Rank Tracker begins collecting position data. In the Positions section, you will find a complete list of all the keywords for which the website ranks. The graph shows your historical rankings, a very useful feature for spotting anomalies in your traffic due to Google updates. If you’re using Semrush Guru, you can also analyze your rankings for a specific period. Scrolling down the page, you will find the Queries tab, which lists every keyword your website has generated a ranking for during the specified period.
In addition, since the query is so specific to their needs, there are likely less competitors you need to beat out to rank at the top of the SERP. If you don’t want to use a dedicated tool, you can always manually check your rankings in Google. This is more tedious and requires a private browser with personalized results disabled. Several SaaS companies provide a robust suite of SEO tools, including a keyword tracker.